Children’s Charity Website
The Tooth Fairy Children’s Foundation is a charity organization dedicated to dental philanthropy. This charity’s mission is to provide a toothbrush, dental education, and access to dental care to every child worldwide. The foundation’s founder travels all over the world on this mission dressed as the tooth fairy.
When this children’s charity wanted a new website, it was very important to visually represent the passion, playful spirit, and mission of the foundation. Since the idea of travelling the world as the Tooth Fairy was such a unique idea, we decided explore this theme. The foundation had very limited number of illustrations they wanted to use through out the site. Going by the illustration in their logo, I replicated the visual style to produce more useable graphics and illustrations. This way I was able to build their brand, while still matching any previous design collateral they had.
The website features an interactive banner. As you mouse over, a horizontal parallax effect allows you to explore more of the scene that appears hidden at first glance.
Below is a close up of the illustration in the foundation’s original logo. This image shows the style all new graphics (such as the above banner) were based on.
