3D Icon Post Edit Effects
The purpose of this project was to create stunning, illustrative 3D icons to visually represent intangible software products, for marketing collateral. These icons were created through a collaborative effort between myself and a small team of 3D Generalists. The client chose to create these icons through 3D Modelling software for marketing versatility. Together we conceptualized unique objects to represent each software. My responsibilities were also to guide the art direction of each object to meet a cohesive look, and would be visually compatible with the company’s existing brand elements and guidelines.
After the 3D modelling was done, I was responsible for bringing the images to life. By editing elements, adding colour, depth, and details I gave the overall look a more illustrative feel. The combination of illustrative edits on technically beautiful models made for a wonderfully whimsical, yet grounded final result.
The Before
Contrasting warm and blue light was added to the rocket to reflect the accent colours of the rocket. The colour of projector was adjusted to a brighter hue for a more playful effect. The reels and film were edited to show depth and contrast, while the lighting flares were added to the lens to showcase the glass.
Adjusting the lighting was a large portion of the editing process. The base colour of many of the materials were altered to change to take on a brighter, warmer hue to give a fun and welcoming feel.
